Sweet Mississippi Tea Festival
Leading creative direction and marketing strategy for Mississippi's premier tea festival, bringing together community, culture, and captivating visuals.
Overview
Challenge
We developed a comprehensive creative strategy that highlighted Southern hospitality and tea culture. Our approach combined professional photography, cohesive visual identity, and strategic marketing to appeal to both locals and tourists, emphasizing the unique cultural aspects of Southern tea production.
Approach
We led a team of talented creatives in developing and implementing a unified brand vision for the festival. Through directed photography sessions, coordinated marketing efforts, and consistent visual storytelling, we created a compelling identity that successfully communicated the festival's mission and attracted significant attendance.
Solution
The second annual festival attracted over 60 vendors and more than 1,000 attendees, successfully establishing a new annual tradition that celebrates local culture while boosting tourism and economic activity in Poplarville.
Key Results
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local focus
Leading creative direction and marketing strategy for Mississippi's premier tea festival, bringing together community, culture, and captivating visuals to promote tourism and celebrate Southern tea agriculture.
Shining a light on the tea agriculture industry while boosting local tourism and economy.
As Festival Director, we led a comprehensive creative initiative to establish the Sweet Mississippi Tea Festival as a premier destination event. The goal was threefold: promote tourism to Poplarville, Mississippi, boost the local economy, and celebrate the often-overlooked tea agriculture industry in the South.
Local models showcasing the festival's Southern charm and tea culture aesthetic.
Creative Direction & Visual Identity
We handled the photography and collaborated with a team of other creatives to develop a cohesive visual identity that captured the essence of Southern hospitality and tea culture. Our role involved providing strategic creative guidance to ensure all marketing materials reflected the festival's mission and aesthetic vision.
Carefully directed promotional photography highlighting the festival's community-focused atmosphere.
Team Leadership & Marketing Strategy
Leading a team of talented creatives, we oversaw the development and dissemination of all marketing materials. This involved coordinating multiple creative disciplines while maintaining a unified brand message that would resonate with both locals and tourists.
Marketing visuals designed to showcase the festival as a celebration of Southern tea culture and community.
The festival successfully achieved its goals, attracting over 60 vendors and several hundred visitors across two days. Through strategic creative direction and cohesive marketing efforts, we created an event that not only celebrated Southern tea agriculture but also established a new annual tradition that continues to benefit the local Poplarville economy and tourism industry.
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