Encore Touch
A comprehensive brand identity and website development project for a massage therapy and coaching practice, transforming a meaningful beach symbol into a professional wellness brand.
Overview
Challenge
Jason was transitioning his massage therapy and coaching practice to full-time but lacked the professional brand identity and digital presence needed to establish credibility in the competitive wellness market. Without a cohesive visual identity, professional website, or strategic online presence, he struggled to effectively communicate his dual expertise in therapeutic massage and life coaching to potential clients.
Approach
We developed a comprehensive brand strategy centered around Jason's meaningful discovery of a symbol drawn in the sand on the day he committed to his business full-time. Our team refined this organic inspiration into a sophisticated brand mark, paired it with elegant typography, and built a complete digital ecosystem including website development and social media establishment to create a professional foundation for his wellness practice.
Solution
The integrated branding and digital platform successfully launched Encore Touch with a distinctive professional identity, featuring a refined logo that honors Jason's personal journey, a user-friendly website optimized for both massage therapy and coaching services, and established social media presence that positions him as a trusted wellness professional in his market.
Bourbon & Branch partnered with Jason to create a comprehensive brand identity and digital presence for Encore Touch, his massage therapy and coaching business. This project encompassed everything from logo design to website development, establishing a professional foundation for his wellness practice.
We transformed a meaningful moment of inspiration into a cohesive brand identity that reflects the healing and transformative nature of Jason's work.
Jason approached us with a vision for his business and a powerful story behind his brand. The day he decided to go full-time with Encore Touch, he discovered a symbol drawn in the sand on a beach—a serendipitous moment that would become the foundation of his brand identity.
Brand Identity & Logo Design
The centerpiece of our work was refining the beach symbol Jason discovered into a professional, memorable logo. We carefully developed this organic inspiration into a clean, sophisticated mark that captures the essence of renewal and transformation inherent in his massage therapy and coaching services.
To complement the refined symbol, we selected a clean serif typeface that conveys both professionalism and approachability. This combination creates a brand identity that feels both grounded and elevated—perfect for a wellness practice that serves clients seeking both physical and personal transformation.
The refined Encore Touch brand identity, featuring the beach-inspired symbol paired with elegant serif typography.
Website Design & Development
We designed and developed a comprehensive website that serves as both an informational resource and booking platform for Jason's services. The site features a calming, professional aesthetic that reflects the therapeutic nature of his work while maintaining the sophistication needed to attract coaching clients.
The website architecture prioritizes user experience, with clear navigation between massage therapy and coaching services, easy appointment booking functionality, and educational content that positions Jason as an expert in his field. The design seamlessly integrates the brand identity throughout, creating a cohesive digital experience.
Website design showcasing the clean, professional layout optimized for both massage therapy and coaching services.
Social Media Strategy & Setup
As part of our comprehensive approach, we established Jason's social media presence across key platforms. This included creating branded profile designs, developing content guidelines, and setting up the foundational structure for ongoing social media marketing.
The social media strategy focuses on building trust and authority in the wellness space, with content pillars that highlight Jason's expertise in both massage therapy and life coaching. We created templates and guidelines that allow for consistent, professional posting while maintaining the personal touch that's essential in the wellness industry.
Social media profile designs and content templates maintaining brand consistency across platforms.
The Story Behind the Symbol
What makes this project particularly meaningful is the origin story of the brand mark. Jason's discovery of the symbol in the sand on the very day he committed to his business full-time speaks to the serendipitous nature of following one's calling. Our role was to honor that moment of inspiration while creating something that would work effectively across all brand applications.
The refinement process involved maintaining the essential character of the original beach symbol while ensuring it would reproduce clearly at various sizes, from business cards to website headers. The result is a mark that carries deep personal meaning for Jason while functioning as a professional brand identifier.
Symbol Evolution
Original Inspiration
Refined Brand Mark
The completed brand identity for Encore Touch successfully bridges the gap between Jason's personal journey and professional aspirations. By honoring the meaningful origin story while creating practical, scalable brand assets, we've established a foundation that will support his business growth while maintaining the authentic, transformative spirit that defines his practice.